On 1th December 2020, South Transdanubian Regional Innovation Agency (STRIA) participated in the online seminar organized by Urban Innovative Actions (UIA) and the Interreg Europe Policy Learning Platform (PLP). The topic of the webinar was about changing people’s behaviour in European transport. The focus of this occasion connected to eBussed Interreg Europe project, in which STRIA is cooperating as project partner.
During the event, the participants could hear about two cities of the Urban Innovative Actions programme and two projects from the Interreg Europe programme.
Source: e-smartec Interreg Europe – Handbook for success tips on marketing techniques
The first lecturer was Sophie Gillaerts from the City of Ghent (BE) (TMaaS project). She presented their solution for behavioural change, which is The Link.Gent application. The second speaker was Maria Mourfoulaki from the Centre for Research and Technology, Hellas (e-smartec project). This presentation focused on marketing techniques for shifting user’s willingness to travel by sustainable transport. The related good practices were introduced such as:
- Clean Air Consultation Survey – Healthy Street Policy, London (UK),
- Public consultation in Rome’s Sustainable Urban Mobility Plan (SUMP) participatory approach (IT),
- MOTIVATE app- a crowdsourcing and interactive learning environment,
- Reporting platform for cycle traffic in the state of Hessen (DE).
The other half of the seminar started with Promoting sustainable mobility through citizen engagement by Anna Huttunen from the City of Lahti (FI) (CitiCAP project). Their project included the following sections:
- Sustainable Urban Mobility Plan (SUMP),
- Smart Bicycle Highway,
- Personal Carbon Trading (PCT) on mobility emissions.
As a closing, Kamila Dobek from the Adam Mickiewicz University Foundation, Poznan Science and Technology Park (PE4Trans project) introduced the main incentives of behavioural change.
The eBussed project is co-financed by the European Regional Development Fund and Hungary.